Since late 2008 she has released five photobooks and two DVDs, and has also made countless appearances on television, magazines, and ads unrelated to fashion / cosmetic, including ones for Coca-Cola's green tea products, Suntory's 3 soft drink products, So-net, Willcom, Fujifilm, Kao, Rohto Pharmaceutical Co. and Seiko's Tisse brand line created for and dedicated to her. She has also endorsed an accessory brand, Cotton Cloud, since June 2010 when it was created for her and its first flag shop opened in Harajuku.